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We have all grown up with the familiar blocks called Lego! These educational toys allowed us to increase our imagination and fine motor skills; building castles with towers and imagining who was in the castle made up part of our daily activity. But, where did they come from? In 1932, Ole Kirk Christiansen, a master carpenter and joiner, established a small business in the village of Billund in Denmark where he manufactured stepladders, ironing boards and wooden toys. Then, in 1934, the company adopted the name LEGO for their products, formed from the Danish words "LEg GOdt" or "play well". Ironically, they later realized that in Latin the word means "I study" or "I put together".
In 1947, the LEGO company dedicated itself to the toy business and purchased a plastic injection-molding machine for making toys. Up to this point there were no LEGO bricks By 1951, the plastic toys accounted for half of the company's orders, signaling the subtle shift from the familiar wooden toys to the new and more popular plastic. Because of this, the Automatic Binding Bricks were renamed "LEGO Mursten" or "LEGO Bricks" - the familiar term we all know them by today. Eventually the "LEGO System of Play" was released, allowing an owner of a LEGO System to expand and create without a strict set of guidelines to follow. In 1967, LEGO released the DUPLO brand - a larger version of the familiar block but for children under five years old. In 1969, DUPLO was released internationally and took off like a rocket as parents everywhere take advantage of the opportunity to let their children play with the safe and creative early childhood toy.
Today, LEGO remains a family business, with grandson Kjeld Kirk Kristiansen currently at the helm. LEGO has sold over 200 million sets in over 100 countries. |
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Customer Alert: It has come to our attention that some Gorilla Playsets are being sold fraudulently on the internet (i.e. Craigslist). If any web-site asks for you to pay only by using a Green Dot Money Pack, Wire Transfer, it maybe a SCAM or fraudulent. We do NOT have products for sale on Craigslist.com. |
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